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White Paper – The Importance of Web/Social Media Analytics for Public Relations

Filed under: Social Media — admin @ 11:09 am June 23, 2012
This paper is intended to provide PR practitioners with an overview of web analytics and how they can be used in regular communications measurement programs. After a brief overview of web analytics technology, we provide an overview of different methodologies that PR practitioners can use to measure …

Full article via cloud-whitepapers.com

 

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