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92 Ways to Get (and Maximize) Press Coverage

Filed under: Media Relations,Public Relations — admin @ 9:26 am March 6, 2012
  • Determine your message by answering the following questions:
    * What’s different about you or your company?
    * What are you the expert of?
    * What makes you better than your competitors?
    * What’s your “Unique Selling Proposition” (USP)?
  • Determine if you want national or local coverage (or both!).   
  • What can you use (beyond your company or expertise) to help you stand out? I’ve used my hair. This guy used yellow shoes.
  • Create a list of everywhere you want to be covered: newspapers, sites, blogs, trade journals, etc.
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